OfferLogix announced in January its strategic partnership with Fullpath, a leading Customer Data Platform (CDP) to revolutionize the vehicle upgrade search process for consumers, the company said in a press release.
This collaboration aims to elevate Fullpath’s CDP by integrating a robust AI equity mining engine with OfferLogix’s APILOGIX Lease and Finance Payment Engine, Penny Perfect Payments.
“We are excited to collaborate with Fullpath in bringing transparency and efficiency to the automotive industry,” said Aaron Bickart, general manager at OfferLogix. “This integration enables Fullpath to deliver personalized, accurate payment options to their dealers enhancing the overall buying experience for consumers and dealers alike.”
OfferLogix specializes in providing innovative solutions to enhance the efficiency and effectiveness of the automotive retail experience. The Penny Perfect Payments platform ensures accuracy and transparency in showcasing payment options, eliminating the challenges of miscommunication and mismatched expectations in the vehicle purchasing process. OfferLogix’s commitment to empowering dealers aligns seamlessly with Fullpath’s mission to bring a personalized and data-driven approach to the forefront of the automotive industry.
“This integration transforms how dealers connect with qualified customers and streamlines the vehicle upgrade process,” said Mike Colacchio, CRO at Fullpath. “This collaboration combines the rich customer data we have in the CDP with Offerlogix personalized payments so we can deliver hyper-relevant offers and messages to today’s shoppers. It’s a win-win that enhances the entire automotive shopping experience.”
Fullpath is dedicated to empowering dealers by leveraging their first-party data, ushering in a 1:1 dealership experience that resonates with the modern era. This collaboration ensures a seamless continuation of this personalized experience through direct marketing campaigns. Customers will now receive automated, personalized marketing messages that utilize loan data, enticing them with specific payment options tailored to their positive equity status.
This integration signifies a significant stride toward transparency and efficiency in the automotive industry. Together, Fullpath and OfferLogix aim to elevate the standard for customer experience, ushering in a new era of streamlined and customer-centric automotive transactions.
