Polly, the leading insurance marketplace for automotive retail, today announced the launch of the first personalized insurance enrollment fully integrated within the consumer’s car shopping experience. Leveraging Cox Automotive’s Dealer Web Integration API, Polly now provides a seamless and comprehensive car shopping experience that allows shoppers to receive instant, personalized insurance quotes during the research phase of their car buying process.
Incorporating insurance into an increasingly digital car buying process provides customers with a full view of the price on their prospective car. They can choose to purchase insurance on the spot if they know the vehicle they want, or they can walk into a dealership to purchase a vehicle later, knowing that they may have extra room in their budget because of potential auto insurance savings. On average, Polly customers who report savings save $64 per month on their automotive insurance. Furthermore, dealers in Polly’s network report an average increase of 44% in their back-end gross. This streamlined process empowers car buyers to reinvest their savings in real time back into a dealership’s product and services.
“Consumers have adopted online buying practices in spades and are now accustomed to a streamlined, self-serve, transparent experience,” said Wayne Pastore, president and COO of Polly. “Integrating insurance really is a layup in the automotive retail process.”
For most people, insurance consideration begins before their vehicle is purchased, with nearly 72% of respondents of the Polly Car Buyer Survey considering the cost of auto insurance before purchasing their new vehicle. The Polly Dealer.com integration offers a digital solution to empower car-buyers with the information they need to make a clear purchase decision, and allows automotive dealerships to benefit from their customer’s potential savings.
