vAuto with Intelligent Promotion launched at the Cox Automotive Experience and NADA 2021, expanding upon vAuto’s inventory management capabilities with all-new functionalities. Intelligent Promotion integrates within vAuto Conquest and Provision to help automate the merchandising of the most marketable attributes of every vehicle. Using vAuto live market insights and the Intelligent Promotion tools allows dealerships to create merchandising campaigns for specific groups of vehicles and automatically apply the content as vehicles arrive in their inventory, creating more consumer engagement where the shopping experience begins — online, the company said.
vAuto with Intelligent Promotion upends the long-held assumption that due to their uniformity new cars would not equally benefit from the robust and descriptive merchandising that belays used cars’ pricing stability. Recent market dynamics and changes in consumer shopping behaviors, have driven dealerships to rethink traditional approaches to running their business, and to marketing new cars. Historically, dealerships have applied consistent inventory management practices across their entire portfolio of inventory. This includes vehicle merchandising where dealers often emphasize a process that creates a standardized digital presence, missing the opportunity to highlight compelling information, such as lease specials or dealer services, that can help them capture market share.
vAuto now provides the insights and tools to more efficiently identify local trends and develop enhanced merchandising that tailors the content to the market trends. Armed with a better understanding of the local market, vAuto with Intelligent Promotion enables dealers to formulate a data-driven pricing and merchandising strategy, that improves the appeal of new and used inventory and boosts overall sales performance.
“For years trends showed that merchandising was a ‘check the box’ requirement. Successful dealerships are adjusting their marketing and merchandising strategy to focus on quality, not just quantity of work done,” said Randy Kobat, vice president, Inventory Management Solutions for Cox Automotive. “By combining vAuto’s industry-leading market data to power Intelligent Promotion, while also integrating SnapLot 360’s stunning visualizations, vAuto clients can easily and effectively create compelling inventory listings and engage a wider audience with transparency and confidence.”
vAuto with Intelligent Promotion provides dealerships with the insights and tools to create differentiated merchandising and automatically apply it to the right inventory.
- Bulk campaigns make it easy to apply content to multiple vehicles. Inventory filters create rules, so campaigns are applied to the right inventory and Smart Fields automatically insert VIN specific information without editing each listing.
- Modern creative tools provide the flexibility to augment VDP image carousels with more information using virtual billboards and image overlays.
- Engage shoppers with interactive visuals using 360 media spins. SnapLot 360 is now integrated with vAuto Conquest and Provision and provides a new way to merchandise inventory without the need for an additional inventory management platform.
For more information on vAuto with Intelligent Promotion, visit www.vauto.com/products/conquest/. For information on SnapLot 360, visit www.vauto.com/snaplot360. For information on all of Cox Automotive’s 2021 new offerings, visit www.coxautoinc.com/experience.
