Companies like Carvana, Vroom, Shift, and others have taken the auto retailing industry by storm. Although these new upstarts are far from perfect, they have decreased the friction in the car buying process and changed consumer buying habits. What key online merchandising strategies can auto dealers learn from these industry disruptors, to bring automotive sales back to the dealership?
In this presentation, Tim James will discuss:
- How companies are currently disrupting the traditional automotive car buying process
- Changes in consumer buying habits that these companies are taking advantage of
- What dealerships can do to capitalize on these new buying habits and drive more showroom traffic in the digital world