Erin Williamson, Director of Marketing at   

2021 Honoree

National Director of Marketing

What is the proudest accomplishment of your career thus far?  

I am proud of the strides I have made in this industry and am honored to hold the leadership position I do today. I have been able to draw on my education, experience and interpersonal skills to bring about success and change when it is required, while also having humility and listening to those I work with to achieve common goals. For me, there is no greater satisfaction than winning together.  


What is your best advice to other women who want to excel in the automotive industry?  

Having started in this industry almost 20 years ago during college, I can remember the intimidation that I felt being both young and new to the industry that no amount of classroom education could have prepared me for. I had goals and aspirations that I knew I would one day achieve. Over the course of my career, these are the principles that have proved most valuable in every aspect of my life. First, always remain true to yourself! You may not always be the smartest amongst your peers, but you can always be the most prepared! Be patient, learn from your mistakes and celebrate your success. In periods of adversity, you will grow. Rise to the challenge and do not settle. Lastly, but not of any less importance, love what you do. Find the right company and surround yourself with the people you enjoy working for and with.  


What are some of the ways you have seen the industry support women?  

During my career, I have seen vast changes in women being accepted into the automotive industry. Today there are women involved in almost every aspect of our industry, from manufacturing to the boardroom. The industry has not only provided us a seat at the table but has also allowed us to participate in the decision-making processes. This has given women much more confidence in themselves, thereby promoting greater self-worth and motivation for advancement.  


What is one thing the industry could do better/differently to support women?  

Encourage female participation. By providing access to opportunities and providing genuine, authentic support to female colleagues, more women will be willing to step up to leadership positions.