Google Merges 2 Ad Formats Used Most by Dealers
The new ad format, launching this summer, will bring new features that car dealerships can tap into to make their advertising dollars go further.
Elevate Your Digital Retailing Experience
To meet consumer demand, we need to be proactive and rethink how we present our inventory to stimulate consumer engagement.
SureSale Increases VDP Views with Expanded Digital Merchandising for Dealers
By integrating with dealers’ inventory feeds and image management systems, the app lets users instantly validate vehicle quality and condition.
Dealer.com’s New SRP Experience Boosts Inventory Search Efficiency
The new search results page enhancements help shoppers find the right vehicle faster by guiding them to the critical inventory information they need.
Feature Tour Enables Auto Dealers to Protect Margins by Showcasing Value-Added Features to Online Car Shoppers
SpinCar’s newest product offering replaces static VDP feature lists with customizable multimedia experiences based on a consumer’s self-identified interests. By highlighting the most relevant features and options of a particular vehicle, dealers are able to help shoppers understand the inherent value of that vehicle.
Podcast: Metrics for High-Performing Websites
Outsell’s Amanda Meuwissen joins us to discuss the metrics that separate high-performing Websites from ineffective online efforts. outsell.com
Four Surefire Ways to Optimize Your VDPs for Maximum Engagement
The aim of many marketing efforts is to drive qualified buyers to your dealership’s Vehicle Detail Pages (VDP). However, this is only half the battle.