Feature Tour Enables Auto Dealers to Protect Margins by Showcasing Value-Added Features to Online Car Shoppers - AutoSuccessOnline

Feature Tour Enables Auto Dealers to Protect Margins by Showcasing Value-Added Features to Online Car Shoppers

SpinCar’s newest product offering replaces static VDP feature lists with customizable multimedia experiences based on a consumer’s self-identified interests. By highlighting the most relevant features and options of a particular vehicle, dealers are able to help shoppers understand the inherent value of that vehicle.

SpinCar has announced the launch of Feature Tour, designed specifically to help auto dealers and OEMs increase gross margins by showcasing the key features and options included on their vehicles.

SpinCar’s newest product offering replaces static VDP feature lists with customizable multimedia experiences based on a consumer’s self-identified interests. By highlighting the most relevant features and options of a particular vehicle, dealers are able to help shoppers understand the inherent value of that vehicle. Feature Tour helps consumers make more accurate product comparisons while also providing tangible justification for a dealer’s published price. Feature Tour content is currently available for more than 450 features across 18 OEMs.

Why it matters: Today’s vehicles are equipped with complex features and capabilities that are difficult to explain. Lengthy lists and descriptions included on traditional VDPs do little to inform and educate online shoppers, especially in a mobile-first world. As a result, many consumers are forced to leave a dealer’s website to conduct additional research. Others disregard features altogether and use price as the primary decision driver when comparing vehicles from various retailers. These factors have contributed to eroding gross margins for dealers.

Feature Tour addresses these challenges by bringing curated videos, images and explainer content directly to consumers while they explore the vehicles on a dealer’s website. SpinCar’s proprietary multimedia personalization engine educates consumers by showcasing the unique and valuable features of each vehicle that are most relevant to each individual shopper.

“While OEMs continue to enhance vehicles with a broad assortment of sophisticated, technology-enabled features, dealers are finding it harder and harder to communicate the value of these new capabilities to online car shoppers,” said Devin Daly, SpinCar co-founder and CEO. “Feature Tour provides auto retailers with a fundamentally new way to tell the unique story of each vehicle in their inventory. It’s yet another way that SpinCar is helping dealers harness the power of digital merchandising technology to deliver a better experience while maximizing the value of every shopper visit.”

How it works: Using SpinCar’s cloud-based software platform and database of OEM-endorsed content, dealers are able to automatically add a Feature Tour to any vehicle detail page. Online shoppers who visit those VDPs are then able to access a guided, virtual walk-through of the vehicle’s key features and options. Users can review all of a vehicle’s key features, or they can customize their Feature Tour based on self-identified areas of interest: safety, performance, technology or convenience. Valuable information regarding the shopper’s preferences and interests is then captured and used to suggest other vehicles with similar features, as well as facilitate more personalized follow-up communication from the dealer.

“SpinCar’s digital merchandising platform has already made a measurable impact on our business by bringing shoppers to our website and keeping those shoppers engaged longer,” said Gary Pretzfeld, dealer principal, AutoTrust USA. “Feature Tour provides another powerful capability that will enable us to develop even stronger emotional connections with consumers before they ever set foot in our physical showrooms. By making shoppers more aware and knowledgeable of the specifics of each vehicle, they’ll be able to make faster and more confident buying decisions.”

Link: SpinCar

You May Also Like

DAS Technology Unveils New CDXP Features at NADA 2023

The platform offers new Google communication integration capabilities and expanded inventory merchandising capabilities.

Leading Customer Data and Experience Platform (CDXP) company unveils new technology features leveraging data and integrations to enhance customer experience and boost CSI and sales

DAS Technology, a leading customer data and experience platform company leveraged by over 7,800 retailers, unveiled new technology showcasing the company’s expanded Customer Data and Experience Platform (CDXP) solutions. The new solutions were shown at DAS Technology’s booth at the National Automobile Dealers Association (NADA) Show Jan. 26-29 in Dallas, Texas.

Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey 

New partnership seeks to make leading automotive dataset available for marketers to connect ad exposure to every stage of the shopping journey for the first time

automotiveMastermind Joins the Reynolds Certified Interface Program

automotiveMastermind (aM) has signed a contract to join the Reynolds Certified Interface Program.

Cox Automotive’s Upside Expands, Delivers Over Four Million Dollars in Profit Share Back to Clients

Cox Automotive remains confident in how this new way to wholesale can deliver profitability to sellers in any market—and the data has proven that.

Reynolds Acquires American Guardian Warranty Services

The Reynolds and Reynolds Company expands its portfolio by adding F&I products and services for automotive, RV, powersports, marine, and commercial trucking markets

Other Posts

Outgoing 2022 NADA Chairman Mike Alford Underscores Dealer Commitment to Evolving Business Model

In his final remarks as NADA Chairman, Mike Alford highlighted the evolving auto retail business model and how dealers and auto manufacturers “are connected by the desire to provide an unrivaled customer experience.”

NAAA Foundation Donates $75,000 to NADA Workforce Initiative

The NAAA Foundation donated $75,000 to the National Automobile Dealers Association (NADA) Foundation’s Workforce Initiative, which promotes the value of dealerships roles and access to educational resources.

NADA and Tekion Announce First-Ever Tied Winners in 6th Annual Women Driving Auto Retail Video Contest

The National Automobile Dealers Association (NADA) and sponsor Tekion named Leslie Jefferson and Alicia Rivera as the winners of the 6th Annual Women Driving Auto Retail Contest at NADA Show 2023.

New Jersey Dealer Mike DeSilva to Serve as AIADA’s 2023 Chairman

DeSilva, who is the co-owner of Liberty Auto Group in northern New Jersey, accepted the chairman’s gavel during an AIADA event in Dallas, Texas on Friday night.