In a 90-day pilot with Mercedes-Benz of Atlantic City, ActivSEO proved that a tailored approach to SEO can significantly increase site traffic and conversion.
Digital retailing provides a “self-service” experience option for the customer who wants to start the buying journey online. If they graduate to a “full-service” customer at the dealership, the hand off is seamless with the right DR platform.
Steve Robinson, vice president of sales for KeyTrak, joins us to discuss cost-saving initiatives in the dealership.
The automotive retailing market might be changing, but that doesn’t mean your attitude has to shift with it.
If you operate in any part of retail these days, you know Amazon has changed the game forever. Consumers have come to expect one-click shopping, access to products through any connected device and a digital experience that serves up recommendations just for them.
You might be surprised to learn that in the wake of digital retailing, customers’ desire to skip the dealership entirely is actually a myth.
Dealers should be aware that some third-party solutions are designed to cut your dealership out of the process with a model that allows customers to build their own deals on a Website (not your Website), then essentially sells you the “deals” as leads.