How the Pandemic Altered Dealers’ F&I Product Makeup
Dealers are looking for ways to maximize their opportunities in offering F&I products that cater to new shopper needs.
The State of Social Media in a COVID Recovery Period
When we couldn’t flock to physical stores or car dealerships, we flocked to digital storefronts. And we were often led there via social media.
Skyrocketing Used Car Prices Drive Record Sales of Vehicle Protection Policies
A growing number of car buyers are looking to insure their investments against problems down the road
Podcast: Industry Insider Tips from Neil Huffman Automotive Group
Kim Huffman of Neil Huffman Automotive Group discusses how her dealership has managed the pandemic and inventory shortage.
How Does the Pandemic Change Dealer Marketing?
The move to a stronger online strategy in 2020 provides marketers with the opportunity to further elevate their marketing efforts.
Podcast: Navigating the Pandemic and Beyond
Amy Hughes of Experian joins us to discuss how data is the key to navigating today’s business climate.
Navigating the Pandemic and Beyond; Data is Key
With less than 20% of respondents re-enter in the car buying market, it may not be cost-effective to resume marketing strategies that were in place prior to the pandemic.
Podcast: The Coronavirus and its Impact on Our Industry
Susan Givens, group publisher for AutoSuccess, discusses the world’s coronavirus pandemic the impact it is having on not only Babcox Media, but the automotive industry as a whole.
