Pictures, Automated
Have you ever dreamed of driving your vehicle into a studio at your dealership, pushing a button and driving out after 90 seconds with all your interior and exterior pictures instantly published online? This technology exists today.
Five Steps to Creating a Strong Community Initiative
With these five steps, you’ll be well on your way to beginning your own One Community One Team initiative, and that much closer to helping the communities you serve.
Investing in Programmatic Media
It should come as no surprise that sales are down this year, per sales reporting from major manufacturers. This makes an efficient, lean marketing budget more important than ever.
Podcast: Driving Automotive Sales
Richard Brauns joins us to discuss what drives automotive sales.
Public Relations: The Non-Traditional Way to Get Your Dealership Noticed
Many automobile dealers don’t take advantage of the opportunities available to them through public relations (PR). It might be because they don’t think it’s really necessary … or maybe it’s due to the common misconception that PR and a dealer’s typical monthly advertising are essentially the same thing.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
What’s Your Customer Data Worth?
Your database is more than a receptacle for customer records. It’s a strategic asset that can be used to identify and communicate directly with the most valuable customers in your PMA, which in turn will significantly boost your gross revenue and profits.
Dealer-FX Named One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500
Overall, 2018 Technology Fast 500 companies achieved revenue growth ranging from 143 percent to 77,260 percent from 2014 to 2017, with median growth of 412 percent.
Auto Retail Advertising and Risk
All car dealers are exposed to two inherent and interrelated forms of risk, creative and financial. In managing risks, what all successful auto retailers have in common is having the capacity for both and a willingness to periodically step outside the comfort zone to take calculated risks, probe opportunities and seek greater gains.
Traditional vs. Digital Marketing in 2018
Dealers that have a well balanced diet of traditional media, sprinkling in direct mail too, and a solid digital offering are the dealers seeing the best results.
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
It’s in your best interest to take advantage of what both digital and traditional media have to offer. Relying solely on one or the other will only impair the effectiveness of your marketing plan. A two-pronged approach will almost always give you the best opportunity for success!
Mastering Marketing for Your Community
The idea of marketing is quite complex. It may be best to describe advertising as a perception. Regardless of the direction you are headed with your message, be cautious that you are branding your business and dealership. Keeping the theme consistent is best so that one does not confuse the audience and ensures the message you want to convey is the content you deliver to the future customer.
