Sell or Buy First?
Who knew that Aristotle, the philosopher from Greek antiquity, struggled with the same question used car managers do: Which comes first?
In Praise of Retention: Position Your Dealership to be “First”
In the quest to generate more customer pay parts and service dollars, it pays to position yourself to be “first.” Your service sales and retention only go up when you position yourself to be the first to recommend needed vehicle repair and maintenance items to your customers.
