Helion Defines Dealer IT Best Practices in New eBook
In the book, Helion outlines specific steps dealers need to take to safeguard their consumer data.
Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model
The Razor and Razor Blade business model utilizes a strategy where a product is sold on the front end with little to no profit margin, and all the profit is made on the back end.
Affinitiv Releases Free eBook for Auto Dealers: Turbocharge Your Owner Retention Program (ORP) Marketing
Dealers who want to elevate their ORP from a marketing tool to a relationship-building tool can learn proven strategies in this free eBook.
