Kelley Blue Book 2024 Consumer Choice Awards Winners
Honda scores most wins from new-car shoppers in non-luxury categories for 2024 in renamed Kelley Blue Book Awards.
Do What Others Won’t
In an era when new vehicle margins are razor thin, it’s difficult to compete on price alone. The good news is you don’t have to. Although many customers claim that price is the most important factor when it comes to purchasing, we all know from experience that other factors weigh into the decision.
Ways to Increase Your Customer Engagement
When you take the initiative to refresh your brand and strengthen your online presence, you help ensure your dealership’s longevity and brand awareness within the automotive industry.
Looking to Drive More Fixed Ops Profits to Your Dealership? Focus on Your People Strategy
Your fixed ops department has the potential to be a major profit center for your dealership — and employees are your dealership’s main source of competitive advantage. By putting a great team in place, you can ensure your dealership secures more fixed ops business and remains successful in the event of a vehicle sales decline.
The Return Of SEO: How Content Marketing Can Revive Your SEO And Brand
Is your dealership ready to go all-in on a content marketing campaign? The benefits content marketing can create for both your dealership’s brand and SEO efforts are proven to create a lasting impact.
How the Right Employees Can Improve Your Online Brand
The average car buyer in 2004 visited five dealerships before making a purchase. By 2014, buyers visited only 1.6 dealerships. This change happened largely because buyers started completing their research online before setting foot in a dealership.
Your Frontline Employees Are Your Brand: Do You Have the Right Ones?
Poor hiring practices cost the automotive industry billions of dollars annually. According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings
The Power of Brand: How to Stand Out in the Sea of Dealers
Look to the world’s top companies when adopting your brand philosophy. Focus on what you do best, create a simple-to-understand brand persona, make it seamless from Web to showroom floor and market the hell out of it.
