WHO REALLY CONTROLS YOUR PROFITABILITY?
Terminating someone is never pleasant and not to be taken lightly. As a former service manager, I only had to fire one service advisor — and I did not make that decision lightly. However, in most cases it is the employee’s choice to get fired. What do I mean? Certainly it’s the manager’s responsibility to
IT’S TIME TO TAKE ADVANTAGE OF FACEBOOK AND GENERATE LEADS
For decades, auto dealers have combed the Earth in search of the ever-elusive sale or tool or marketing program to steal car buyers from their competitors’ backyard. For years, direct mail salespeople by the dozen have promised to have the secret proprietary formula for success. Dealers have tried and sometimes succeeded and sometimes failed, but
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
Empowering Your Team to Perform Thorough Vehicle Condition Reviews
Offering a superior maintenance and repair experience is your best shot at keeping customer satisfaction high, and retaining them for their next purchase.
How to Use the GROW Model and Coach Your Team
Just like your favorite football team’s coach, as a leader you are the coach of your dealership, helping to drive them down the field to make the score. As head coach, your mission is to help each team member make good decisions, solve problems and learn new skills so that your dealership makes its goal on the lot and beyond.
Success Story: Happiness Breeds Success
A Positive Team and Smart Marketing Will Keep Your Customers Happy (and Coming Back) Click cover to read from our digital magazine​The old real estate saying that the value of a property depends on three factors - location, location and location – can also hold true for car dealerships.At first glance, the location of Rallye Motors and Rallye Acura seems perfect. Both dealerships sit along the New York’ […]
2017 Marketing Strategy Guide: 4 Components to Success
Automotive marketing and the consumer’s path to purchase are constantly evolving. Using the strategy you started 2016 with is not going to cut it come January. There are four key areas to success that must be at the forefront of your planning for 2017. Read our entire issue – Click here 1. Website Your dealership
Making Your First Contact A Great Contact: First Impressions and Your Role as a Salesperson
“A good first impression can work wonders.” – J.K. Rowling There are a number of things affecting the auto sales field that you have absolutely no control over, ranging from the overall economy to the weather to the marketing whims of your make’s manufacturer. So, when it comes to the things that are in your control,
What Is The Big Deal With Facebook? If You Don’t Know, You Better Ask Someone.
How did Bryan Honda spend $150 on a campaign and sell seven vehicles — with more leads still being worked — in just seven days? Let’s start by saying that this was in Fayetteville, North Carolina during the recent hurricane. They had flooded cities all around them and I-95 was closed. They had every reason
Three Tactics To Beat The Competition When Automotive Sales Decline
Automotive News recently reported that September 2016 sales fell about 2 percent, a decline for the second consecutive month. J.D. Power and LMC Automotive reported that this is the fifth month in the past seven to show an overall retail sales decline. As we head into the final quarter of 2016, auto dealers are understandably nervous that they