Darwin Automotive Revolutionizes Auto Dealer, Consumer Digital Retailing; Releases “Darwin Online”
The auto industry’s only patented digital retailing application, “Darwin Online” enables dealerships worldwide to process online transactions with a fully functional F&I department open 24-hours a day, 365-days a year, while protecting dealership profitability and providing accuracy and transparency to the online consumer.
How to See a Strong Return on Your Dealerships’ Marketing Investments
Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership?
Not All Dealerships Are Experiencing a Sales Slowdown: How Dealers Are Coming Out on Top
If you’re a glutton for auto industry news like I am, I’m sure you’ve seen a volume of articles around “2017 auto sales plateaus,” “new vehicle slow downs,” and “auto cycles ending” over the last few months. And, as we move into the second half of the year, these talks of an industry slowdown continue.
Are My TV Ads Generating Online and Offline Conversions?
In May 2017, Google announced a new product called Google Attribution 360, based on technology the company acquired in 2014 when it bought Adometry. I haven’t had the opportunity to see the product live, but it promises to close the data gap to help business owners determine which marketing investments are working for them. According
The Hitchhiker’s Guide to the Role of Chat
Huzzah! We’ve finally entered a time where car dealers no longer see digital communication as a hot commodity, but a necessity. Unfortunately, it coincides with a boom in communications technology and a surge in chat vendors trying to sell dealers “shiny new things.”
With so many options, how do you discern what features work and which ones are just smoke and mirrors? How do you protect your customers from terrible online service? How do you make sure your chat investment makes you money?
Don’t Panic. This five-step guide has all the information you need to find the most effective chat solution in today’s landscape.
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
Dashboard Dealership Enterprises Elevates Auto Dealer Business Intelligence to a New Level with Executive Eye 3.0
Dashboard Dealership Enterprises, the leader in Business Analytic reporting solutions for auto dealers, recently introduced Executive Eye 3.0, the industry’s most robust and diverse Business Analytic reporting suite available.
Bust to Blue Sky
“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”
Who Sold the Car? Attribution Needs Organized Data
“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”
Nielsen Automotive Group Sales Up in May 24 Percent
Over the years, Nielsen Automotive Group has seen tremendous growth and change, however, the philosophical foundation of the group has remained consistent. As Snouffer says, it all comes down to one word: loyalty.
