Walmart Expands CarSaver Program Nationwide
Certified dealers agree to provide fair, upfront pricing to Walmart’s customers and, in exchange, they receive exclusive leads and appointments that are only sent to their dealership. Dealers are reporting that these opportunities convert significantly higher than traditional leads.
CarSaver and Walmart Expand Program to Make Car Buying Easy
Walmart and CarSaver recently announced they will expand a program that helps customers save time and money when buying a car.
SpinCar’s Mobile Capture Application is Latest Addition to CDK Global Partner Program
SpinCar’s Intelligence Reporting includes a set of proprietary reports that help dealerships understand the drivers of their business like never before. By monitoring engagement with hotspot features, SpinCar helps dealers understand consumer behavior to drive more efficient, customized sales and marketing strategies.
Best Car Buying Sites
Auto advertisers need to have a strong presence on their own Website and on third-party Websites that customers find both helpful and trustworthy.
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared
CarSaver’s Lindsay Russi Honored as ‘Rising Star’
In a competitive field of 10 finalists, Russi emerged as a standout, showcasing her exceptional leadership and remarkable contributions to the credit union industry.
Reinventing Retail
Now is the time to completely rethink and reengineer business models and to reinvent retail.
Walmart Helps Dealers Sell Cars
After the retail giant piloted the CarSaver program successfully in multiple markets with dealers, including AutoNation, they are building a network of certified dealers to service Walmart’s 250 million customers and 1.5 million employees across the country.
