Getting Ready for the Storm: Preparing Your Dealership for Potential Disaster, Part 1
This year, in the space of two weeks, two major hurricanes struck the United States — the first time in recorded history that the country has been hit with storms of such intensity in the same hurricane season. In late August, Harvey hit the Houston area leaving major floods all along — and well past
Stop Trying to Go Viral! Quality Video Content Drives Leads
We’ve all heard a story about a small business somewhere that experienced amazing success because of a viral video. These stories are few and far between, but like an urban legend their power grows, propagated by social media experts. As a result, some dealerships are spending time, money and energy trying to create cute and funny videos in the hopes they’ll go viral.
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
The Three C’s for Increased Shop Productivity
You can’t rely on the numbers to tell you everything you need to know to be an effective manager. You must determine what is causing the low productivity.
Carolina-Based Company Colors On Parade Hosts 2017 National Area Developer Conference in Raleigh, North Carolina
Colors On Parade is excited to be hosting their 2017 National Area Developer Conference in Raleigh, NC from September 29-30 2017. This conference is an enriching opportunity to gather employees who work in different areas throughout the world to come together once a year.
Five Ways to Use Inventory Tracking Beyond Sales
We all know inventory tracking works well during the sales process. A customer comes up, the dealership’s salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehicle. In the past, this would involve the customer walking out
Easing Recon Woes for Fixed Ops Directors
“We sometimes lose sight that used cars should be the most profitable department in the entire dealership. The reconditioning department can play a lesser or greater role in that outcome.”
How a Recon Management Program Can Benefit Your Dealership
A recon management program is designed to help control the reconditioning process at a dealership. While all dealerships have a process for handling how they get cars frontline ready, not all do this efficiently. The recon management program is an opportunity for the dealership to take back control of the reconditioning process by controlling speed, cost, time and morale.
DEALER SERVICE: Parts, Tools Equipment and Tires
We are so excited to announce with the August issue of AutoSuccess our new Dealer Service supplement. The first of a quarterly series, Dealer Service is the perfect publication for you, the automotive dealer or manager, to read and then pass along to your dealership’s service director/fixed operations manager.
Top Five Things to Look for When Evaluating Your Next Inventory Tracking Solution
“With the advances in online research and tools, customers come onto the sales lot today knowing exactly which vehicle they want. So it’s a surprise to them, and many managers, when the salesperson helping them can’t find the vehicle on one lot, or even worse, across multiple lots.”
