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LotLinx Announces Move to Bolster High-Conversion AMPs for Dealers New Integration with CarNow

Leading up to NADA in March, LotLinx and CarNow will both be participants at the 2018 Automotive Engagement Conference (AEC), a national tour providing dealers with a “digital marketing playbook” to prepare for NADA and set them up for a lucrative year ahead.

Cementing the Service Relationship  

Most dealers aren’t taking the simple extra steps needed to cement the service relationship with customers. They’re failing to realize the impact that proactively building the bridge between service and sales in your dealership can have on a dealership’s bottom line.

GO PRO: How to Harness the Power of Proactivity and Transform

After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. What lies ahead may still be uncertain, but savvy dealers understand the need to confront the current sales environment by optimizing operations, increasing customer satisfaction and mining for new revenue streams.

The critical element to achieving those goals? Taking a proactive approach. Today’s most successful dealers aren’t waiting for opportunities to come to them. They are actively hunting down new ways to increase profit and decrease costs to push growth despite the challenging conditions. Read on for a closer look at the power of proactivity and how the approach helps dealerships thrive.

The “Player’s Coach” – Engaging Your Human Capital

While sales and dealership profitability grew significantly since the recession until 2016, the retention of dealership employees has continued to be the white elephant at the party. We have debated and deployed revised hiring strategies, installed pay plans without commissions, and expanded benefits and perks.

New Xtime Research Shows That Online Scheduling Drives Revenue and Customer Loyalty at the Dealership

Your dealership might be closed, but that doesn’t mean your customers aren’t trying to schedule their next service appointment. New research from Xtime, a Cox Automotive™ brand, reveals that 23 percent of customers schedule their visits outside of a dealership’s business hours.

Hormann Acquires TNR Industrial Doors, Inc – Expanding Business in America and Beyond

Now, with the recent acquisition of TNR Doors, Inc., Hörmann aims to further expand their high performance door presence in Canada, U.S., Central America, the Caribbean, and beyond.

Cold Calls: Separating Trash from Treasure

There are, quite a few companies out there worthy of your time and have the potential of making, or saving, money for you. But which ones deserve your attention? Remember, your time is precious.

Earn More Trust During Your Sales Process

According to a NADA survey, nearly 70 percent of automotive dealers believe they have earned a “high level” of trust with their customers. However, according to a Gallup Poll published on Auto Dealer Today, only 9 percent of car buyers said they can trust their dealership.

New Car Marketing Techniques Aren’t Effective at Marketing Pre-Owned Vehicles

Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers, as well. I mean, who doesn’t want to be the “No. 1 Chevy dealer in the county”?

Colors On Parade to be Featured at 2017 Women In Automotive Conference in Orlando

On July 9-11, 2017 six members representing Colors On Parade will be attending the Women In Automotive (WIA) Summer Conference at the Omni Orlando Resort in Champions Gate, FL.