Customers Demand More — Why are Dealerships Delivering Less?
Today’s technology allows us all to express our individuality, and we expect that in return from the businesses we patronize. Facebook lets us share with our world the things that make us unique — be it the fancy meal we prepared for our friends and family, our children’s successes or the wonderful views we experience
Why Every Auto Dealership Needs to Monitor its Online Reputation
There’s no question that social media has changed the auto buying process dramatically. Ten years ago, one might ask a neighbor or a friend where they bought their car. Now they can ask hundreds or even thousands of people for recommendations via Facebook, Twitter, Yelp or dozens of others of sites. And the advice
Tech-Savvy Dealership Enjoying Social Media Lead Success
Third-generation car dealers and brothers Doug and Andrew MacIver own and operate Ride Time, an independent auto dealership in Winnipeg, Canada. Their grandfather, uncles, father and now they have operated dealerships in the area and they have a track record of success. Ride Time specializes in custom trucks, but retails vehicles in every category. They
It’ Complicated: Understanding Your Love-Hate Relationship With Data
You’ve heard all the arguments. You’ve probably even joined in at times. Customer data is too overwhelming. It’s complicated. It’s too confusing, time-consuming and expensive. If you’ve been a little hesitant to dive headfirst into piles of data, you’re not alone. Many dealership professionals see data as a frenemy — both friend and enemy. It
Three Simple Ways to Resell to Current Customers
With dealership margins shrinking as quickly as sales are slowing, you’ll have to get creative if you want to stay profitable this year. Fortunately, the best way to grow revenue during a sales slump doesn’t require nearly as much effort or expense as new customer acquisition. Plus, it uses tools that you’ve already got at
Three Things to Do Now So You Can Start Using Data Like a Boss
How do you think Wal-Mart decides to build a new store? They don’t just toss a dart at the map. They use data to analyze population projections, proximity to existing stores, property value, competition and a laundry list of other data points that make sure each store is successful.
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
Bill Wittenmyer
Bill Wittenmyer of ELEAD1ONE joins us to discuss ways to make the most of your limited time.
Want to Sell a Car In Two Hours or Less? Here Are Two Technologies That Can Help
When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth between salespeople and their managers to long wait times and confusing menu presentations in the F&I department, customers often rate this as their least favorite aspect of the car-buying process.
Podcast: Getting Input When Problems Arise
We’ve returned to some of our past guests to ask them the best ways they’ve found to get input from their teams when problems arise.