automotiveMastermind Adds Tekion Integration
Seamlessly syncing customer information between platforms, this partnership enhances real-time insights for dealers.
Unlocking the Value of Your Data. Don’t Let it Go to Waste.
Explore expert Bobby Gaudreau’s insights on overcoming data challenges in auto dealerships, focusing on CRM and DMS optimization for marketing success.
DAS Technology Reveals 10th Annual Customer Experience Trends Study at NADA 2024
The in-depth study includes data from 7,000 verified vehicle buyers and service customers.
How to Engage with Digital Natives
The key to unlocking their wallets is learning to effectively engage with them, which means adapting to their preferences and behaviors.
New Research Reveals Age and Gender Differences in Vehicle Add-On Purchases
Are there certain age/gender demographics with a higher propensity of purchasing any specific set of VPPs? This study sheds light on consumer preferences and priorities when it comes to safeguarding and maintaining vehicles.
Your Data Doesn’t Stink; It’s Trapped
By unifying data by collecting it from different sources, a CDP provides a comprehensive view of each customer’s preferences, behaviors and purchase history, creating accurate customer profiles.
ActivEngage Develops Advanced Chat, CRM Integration with New Elead Lead Delivery API
ActivEngage and CDK Global Elead deepen integration to push inbound chat lead data inside Elead CRM securely.
TrueCar Announces New Leadership Appointments
TrueCar, Inc. announced in a recent press release new leadership appointments and role changes.
Last Call to Nominate a Veteran to Honor
Do you know a U.S. veteran who now works in the automotive industry? Is that vet making the industry a better place? Nominate him/her for our Veterans & Vehicles program!
Call for Nominees for 3rd Annual Veterans & Vehicles!
We are looking for candidates who have served or are currently serving in the U.S. armed forces and are working in the automotive industry — any arena — from the technician to the CEO to the service department manager to the dealership owner.