Mastering the Digital Phone Up
I personally work with some of the top dealers across the country and speak to, consult with and present to hundreds of others. I see a common thread of concern on the decrease of lead form submissions.
Jordan Bentley
Callbright’s Jordan Bentley joins us to discuss the myths and realities of sales training. click here to listen and for the direct download
SEO and SEM: Working Better Together
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.
Get Your Blogging on Track With the Three B’s of Blogging
If you’re already blogging for your dealership, great! But are you doing enough to make it memorable to your customers? I came up with some rules for quality blogging that will help you break the viral content cycle and turn your blog into a real marketing tool.
These Scary Situations Can Damage Your Dealership Long After Halloween
The leaves are changing colors, it’s starting to become jacket weather (well, maybe not down here in Houston), and pumpkin spice everything is packing store shelves. These things all contribute to why October is a fantastic time of year, but there’s one more reason why I love it: Halloween. Scary costumes, big parties, teeth-rotting candy
Four Used Vehicle Fundamentals to Help Stay Strong as Fall Unfolds
There appears to be good news and bad news on the horizon in used vehicles. The good news first: According to analysts, the healthy pace of used vehicle sales, particularly in near-new segments with good-credit buyers, that many dealers have enjoyed this year may continue this fall. If true, the used vehicle market may defy
The Essential Fabric That Helps Transform Recon Centers: How to Weave Threads of Commercial Into a High-Energy Reconditioning Fabric for Success
Those who study my ideas about how to transform reconditioning know I promote speeding up time to market (TTM), reducing holding costs and centralizing recon operations. I’ll review those fundamentals shortly. First, though, an argument for the essential fabric. This is the one asset — perhaps more than any other — that can upgrade recon
Recalls Can Jam Up Your Lot – Are You Covered?
“What’s with all these customer’s cars stacking up out back?” What advice does a risk manager give his clients regarding these ever-increasing recalls? Lately, I find myself fielding calls from clients around the country concerned about how to manage the potential risk they face in selling a vehicle to a retail customer when that vehicle
Now Open, The Automotive App Store: The Open App Approach to Uniting an Industry
What makes the Apple brand indestructible? There are a million valid answers to this question. Is Apple’s technology more advanced than Google’s? Not necessarily. Are their smartphones more intelligent than all other smartphones? Probably not. But no one can dispute the fact that they are the simplest devices to navigate for the vast majority of
How Illegal Interview Questions Hurt Your Dealership
As an employer, your focus during the recruitment process should always be on finding the most qualified person to fit a specific role within your organization. We’ve found that dealerships hire the right individual about 50 percent of the time. Simultaneously, the average turnover rate for salespeople at today’s dealerships hovers around 70 percent. When