Closing the Revolving Door and Setting Up Your Employees for Success With Effective Training
Why is employee retention so important? The Society for Human Resource Management recently reported that the cost of replacing an employee can amount to six to nine months of that employee’s salary, while PwC found that the cost of losing an employee in the first year can be up to three times the person’s salary.
Who Sold the Car? Attribution Needs Organized Data
“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”
Building Leaders: Who’s Ready for Leadership
“I look at their current job and their current results to gauge their abilities and their outlook. If they don’t have above-average results in their current job, we aren’t interested in putting them in charge of a team.” – Chris Saraceno
Average Days in Recon: ADR Spells Higher Gross
Last month I discussed Average Days in Recon (ADR), which laser focuses how reconditioning efficiency and accountability are measured when using reconditioning Time-to-Market workflow software. ADR holds the recon department responsible for only what it can physically touch. It does not include In-transit times or title-release delays. The clock on ADR starts when the used
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
The Shift in Thinking That Will Transform Your Marketing
Marketing and advertising may be classified technically as an expense, but rather than thinking of your efforts as a cost of doing business, what if you considered those efforts an asset to growing your business?
A Dealer’s Approach to Retention
By being the dealership the customer has had constant contact with and has depended on, we build valuable relationships and customers for life.
Three Ways to Win Over Millennials in the Service Department
You can’t satisfy today’s customers with yesterday’s service department. Are you equipped to give them what they want? Today’s technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak autopurchasing years. Millennials are just the first of many generations who will grow up with
Six Ways to Motivate Your Sales Team Without Changing Your Comp Plan
Your goal as a leader is to create a motivated team that provides you with the highest profitability possible.
What Dealerships Can Do to Overcome the Technician Supply Gap
It needs to be apparent for any new technician that there’s a clear career path and their employer is willing to invest time and money in their development.
