Get Your Blogging on Track With the Three B’s of Blogging
If you’re already blogging for your dealership, great! But are you doing enough to make it memorable to your customers? I came up with some rules for quality blogging that will help you break the viral content cycle and turn your blog into a real marketing tool.
All In: Five Game-Changing Tips to Deliver the Ultimate Customer Experience
Customers are changing the game for businesses everywhere by demanding higher-quality experiences, quicker feedback and more informed professionals than ever before. In fact, while dealerships of the past may have depended heavily on vehicle inventory, features and service to draw shoppers in, it now takes much more. Consumers are on the lookout for businesses that
How to Engage and Win the Lucrative Millenial and iGenerations
Imagine you send and receive as many as 3,000 text messages a month, but make and receive fewer than 150 phone calls. Imagine you read reviews on blogs and other social media platforms before a purchase instead of asking the opinions of friends or family. Imagine you share virtually everything that happens in your life
Click or Treat: Three Ghoulish Tricks for Better PPC Results
All advertising inspires additional online research. The challenge is how to influence consumers as they enter keywords and navigate through search engine results. Text ads are just one of the many moving parts in a successful PPC strategy — but they are an important component. A combination of PPC best practices and creativity will lead
Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department
Don’t let marketing overwhelm you. These four surefire tactics will help you create messaging that brings in more customers; and more revenue.
Call Your Store
This isn’t going to be an anti-technology rant — just the opposite. Technology is amazing and, when used properly, can propel us faster and faster toward our goals. But at what cost?
