How You Can Take Care of Your Internet Leads the Smart Way
Sales leads are the lifeblood of the automotive industry – after all, it’s tough to sell your cars without having people to sell them to. So it’s important that auto dealerships are working as effectively as possible to leverage their sales leads. But are they? That’s the question the 2016 Automotive Sales Effectiveness Report on
Your Customers Will Pay More
The best way to gain and retain customers is by providing services that other dealerships won’t, and making sure that the customers know you value their business. Happy customers not only continue to do business with you, but will often pay more if they value the relationship. In my years in the car business, I’ve
Why Aren’t There More Women General Managers?
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to see statistics from an NADA Workforce Study stating that only 8 percent of women occupy key positions in our national automotive dealerships. This study also reports that women still work in positions
One Tech, Two Tech —How to Correctly Staff Your Recon Operation
Want to run your recon department as a profit center for the dealership? Your goal should be to get retail-ready vehicles to the front line in three to five days at the lowest all-in cost. It’s a process to be managed — and managed well. One component of recon efficiency that dealers ask about is
HOW TO BRING YOUR IN-STORE CONVERSATION ONLINE AND INCREASE AVERAGE GROSS PROFIT
What if I told you that you could generate a 15 percent higher gross profit from the leads being sold from your Website? One of the primary ways to do this is by having a conversation with your consumers — but not in the way you think. I don’t mean having a live conversation with
“Where do we start?” – Video Strategy 101
Ted Dupuy National Accounts Flick Fusion Published December 15, 2016 Many dealerships are implementing video into their marketing strategy, and in doing so, are reaping the rewards. In addition, there are many dealerships, like yours, that understand the importance of implementing video but the thought of adding yet another layer of process to an already
A Lesson In Accountability In Best Buy
If you’ve followed my columns about reconditioning best practices, you know my drumbeat is time-to-market (TTM) frontline readiness, workflow and accountability, all which describe nonnegotiable processes for turning recon operations into a profit center for the dealership. Dealers using reconditioning workflow software to reduce their TTM or cycle time to three to five days
How Illegal Interview Questions Hurt Your Dealership
As an employer, your focus during the recruitment process should always be on finding the most qualified person to fit a specific role within your organization. We’ve found that dealerships hire the right individual about 50 percent of the time. Simultaneously, the average turnover rate for salespeople at today’s dealerships hovers around 70 percent. When
Recalculate Your GPS for Success by utilizing BradleyOnDemand and Money Mind Mapp
We are in the fourth quarter of 2016 — is your dealership delivering the units you anticipated? Are your net profits in line with annual projections? Are all of your salespeople averaging 18+ units per month? How would you rate your client satisfaction? Your online reputation? Is your dealership flooded with repeat business and referrals,
The Seventh-inning Stretch In Recon’s Race For Relevance
If the history of vehicle reconditioning were a baseball game, it’s now the seventh-inning stretch. Anyone who’s sat through six-and-a-half innings in stadium seats knows its function — to stretch, catch one’s breath, and prepare for the game’s final critical innings. Dealers have been playing recon for many long innings now, and frankly, their teams