Podcast: Getting Employees to Reach Their Potential
James Ochner, GM of I-10 Toyota, talks with us about getting dealership employees to live up to their full potential.
Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to Snapchat. There’s one thing both candidates
Success Story: #1 Honda Dealer In Michigan
Competition between auto dealerships in the Detroit, Michigan market is off the charts. Click cover to read from our digital magazine. Eric Frehsee, General Sales Manager at Tamaroff Motors, Inc., can look out his dealership’s window and see the neighboring dealership selling a lease on a fully loaded Jeep for $200 a month.
Are You Losing Customers to a Slow Buying Process?
Buying a car and going grocery shopping are pretty different, but how you feel about your time as a consumer should give you an idea about how your dealership customers feel when they spend more time there than they had planned, leave with more options than they wanted and spend hours finishing the delivery process.
Podcast: Engaging Leads
Conversica’s Don Crawford joins us to discuss how to engage leads who turn into sales for your dealership. click here to listen and for the direct download
September 2016 AutoSuccess Magazine
Building A Culture of Success Camp Chevrolet Cadillac GM Steve Hoggle brings Patience, Accountability and Partners to prepare for the future. click cover to open digital magazine Text “AUTOSUCCESS” on your smartphone to 72727 and receive our magazine and other updates via text message every month. Up to 8 msgs/mo. Message & Data Rates may apply. To
Is Selling to Women Really Different?
There is no denying that women want — and expect — a higher level of attentiveness, reassurance and professionalism, but remember: If you deliver a great experience, women are three times more likely to fill out your survey and we will tell all of our friends.
The Seventh-inning Stretch In Recon’s Race For Relevance
If the history of vehicle reconditioning were a baseball game, it’s now the seventh-inning stretch. Anyone who’s sat through six-and-a-half innings in stadium seats knows its function — to stretch, catch one’s breath, and prepare for the game’s final critical innings. Dealers have been playing recon for many long innings now, and frankly, their teams
Podcast: Bring New Employees into the Fold
Bill Wittenmyer of ELEAD1ONE returns to talk about effective ways to bring new employees into the fold. click here to listen and for the direct download
Podcast: Direct Mail in the Digital Age
Latif Qadri of The Best Direct Group talks about taking advantage of direct mail in a digital age. click here to listen and for the direct download