Stop Trying to Go Viral! Quality Video Content Drives Leads
We’ve all heard a story about a small business somewhere that experienced amazing success because of a viral video. These stories are few and far between, but like an urban legend their power grows, propagated by social media experts. As a result, some dealerships are spending time, money and energy trying to create cute and funny videos in the hopes they’ll go viral.
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
The Three C’s for Increased Shop Productivity
You can’t rely on the numbers to tell you everything you need to know to be an effective manager. You must determine what is causing the low productivity.
Carolina-Based Company Colors On Parade Hosts 2017 National Area Developer Conference in Raleigh, North Carolina
Colors On Parade is excited to be hosting their 2017 National Area Developer Conference in Raleigh, NC from September 29-30 2017. This conference is an enriching opportunity to gather employees who work in different areas throughout the world to come together once a year.
Easing Recon Woes for Fixed Ops Directors
“We sometimes lose sight that used cars should be the most profitable department in the entire dealership. The reconditioning department can play a lesser or greater role in that outcome.”
How a Recon Management Program Can Benefit Your Dealership
A recon management program is designed to help control the reconditioning process at a dealership. While all dealerships have a process for handling how they get cars frontline ready, not all do this efficiently. The recon management program is an opportunity for the dealership to take back control of the reconditioning process by controlling speed, cost, time and morale.
Focus on How Your Customer Can Get More, Not How They Can Pay Less
There are quite a few companies that can provide some or most of the elements needed to produce results — make sure to utilize the company that can do it all. Super-boost your retention and, more important, capitalize from it.
First, Know Your ADR, and Improve From There
“…the ideal in contemporary recon is progress, not perfection. However, to progress you must know the facts as they relate to your operation — and how you operate.”
Recon Accountability and Profit Align at Three-Day ADR
I don’t mean to squeeze more juice from an already tired cliché, but time is money in used car reconditioning. Get used inventory spiffed up and to the sales line in three days, consistently, and that’s the sound of money. For years I have been promoting Time-to-Market (TTM) workflow as the measurement of exceptional reconditioning
A Dealer’s Approach to Retention
By being the dealership the customer has had constant contact with and has depended on, we build valuable relationships and customers for life.
