Maintaining Your Positivity and Strengthening Your Career Track in Dealership Sales
Salespeople face a variety of obstacles in their day-to-day work, from customers looking to get the rock-bottom price to slow sales days to no-show appointments. The ability to maintain a positive mindset is crucial to finding success in sales. While the individual is ultimately responsible for his or her own attitude, management can help to
How to Motivate Employees With Effective Communications
Effective communication promotes a culture of sharing ideas and solving problems. Employees who are “in the know” and feel like their opinions are valued are more likely to be engaged and motivated to do their jobs well.
WILL YOUR DEALERSHIP THRIVE, OR SIMPLY SURVIVE IN 2017?
Running a car dealership has been and always will be challenging; but several workforce trends in 2017 will make it even more challenging for dealers who insist on doing “business as usual.” An improving economy, changes in organizational structure and customer expectations are at the root of these trends. As always, the ability to embrace
GOAL FOR 2017: Improve Customer Retention
Every year brings a new list of New Year’s resolutions. Make 2017 the year you significantly improve customer retention. Keeping satisfied customers returning to your dealership will not only make you more money in the long term; it will also have a positive impact on your standing with your OEM. This resolution may appear on
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared
DATA DRIVES VIDEO MARKETING RESULTS
Knowing where a consumer is in the vehicle purchase process is critical when it comes to advertising strategies. Let’s face it — a much different approach is required for effectively communicating and engaging with consumers who are in the market to buy a car in the next five years versus those who are ready to
The Dealership’s 2017 New Year’s Resolution List
As January 1st quickly approaches and everyone reminisces over their 2016 successes and regrets, for some, the latter of the two weighs more heavily. However, the promise of a new year brings hope and a fresh, optimistic perspective. Just as we discard our old calendars and reset the financial books, the New Year gives us
WHO REALLY CONTROLS YOUR PROFITABILITY?
Terminating someone is never pleasant and not to be taken lightly. As a former service manager, I only had to fire one service advisor — and I did not make that decision lightly. However, in most cases it is the employee’s choice to get fired. What do I mean? Certainly it’s the manager’s responsibility to
FIVE TIPS TO HELP SPEED UP YOUR TIME TO MARKET IN USED VEHICLES
As dealers plan their used vehicle department performance goals for the coming year, I’d suggest focusing on reducing the amount of time it takes to get vehicles retail-ready and online. This suggestion follows recent studies that show it takes dealers an average of 10 days, from the time they acquire an auction vehicle and
How to Use the GROW Model and Coach Your Team
Just like your favorite football team’s coach, as a leader you are the coach of your dealership, helping to drive them down the field to make the score. As head coach, your mission is to help each team member make good decisions, solve problems and learn new skills so that your dealership makes its goal on the lot and beyond.
