Comfort is Killing Your Dream — Discomfort Will Launch You Forward
If you want to smash your goals and fly to heights you’ve only dreamt of, you need to change your environment.
Pay No Attention to the Man Behind the Curtain
A common scenario that plays out in dealership nationwide is the “multi-vendor” deal. What is the multi-vendor deal? It is a car deal that several vendors take credit for and that dealer only get to sell once.
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
Podcast: Evolving Digital Advertising
Jason Girdner of TECOBI speaks with us on the evolution of social media advertising for dealerships. https://tecobi.com/
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
