How All Components Are in Place for Automotive Digital Retailing in 2021
Many components must be artfully tied together to deliver transparent messaging for every step of the customers’ journey.
Product Prep Keeps Automotive Pros on Top of their Game as Auto Sales Surge
Product Prep is expanding its partnerships and adding new features that will make the user experience even better for both live webinars and recorded trainings.
6 Best Practices for Auto Marketers in a Post-Pandemic World
Auto marketers should tailor their campaigns to speak to the unique mindsets and shopping behaviors of their target customers.
Digital Air Strike Selected as Partner for Military AutoSource’s 77 Locations
In addition to reputation management services, DAS will ensure each of MAS’s 77 Google My Business profiles are optimized.
GSFSGroup, NIADA Partner for Certified Pre-Owned Vehicle Program
GSFSGroup is the new administrator for automotive financial products through NIADA CPO.
Mar-Kee Group Debuts Automotive ‘Remote Selling’ Training
In the training, salespeople will learn remote selling techniques with strong emphasis on communication.
Buying a Vehicle from Your Couch? The Future of Car Buying Has Arrived
A video chat allows the agent to ask questions, build trust and helps facilitate open, dynamic conversations with customers. Providing this level of service while the customer is safe at home is an effective way to build brand loyalty.
Hyundai Relaunches Assurance Job Loss Protection Program
For those customers who need a new vehicle, Hyundai is also deferring payments for 90-days on select new models purchased at a Hyundai dealership and financed through Hyundai Capital.
Digital Air Strike Video Retailing Program at No Cost in Response to COVID-19
The company is offering its Video Retailing Program at no charge for the next 30 days to all clients, and will continue to refine and evolve the program to assist with community outreach and reinforce health best practices.
Why Women in Automotive Need a Mentoring Program
If you haven’t implemented a mentorship program at your dealership – or are considering starting one – here are some steps to help build it.
