Service Writer vs. Professional Service Advisor: Which Do You Have on Your Staff?
We might assume our top performers simply have sparkling personalities, but many shy, quiet advisors work very successfully in this field. So, what’s the difference between the standouts and the underachievers?
Stop Trying to Go Viral! Quality Video Content Drives Leads
We’ve all heard a story about a small business somewhere that experienced amazing success because of a viral video. These stories are few and far between, but like an urban legend their power grows, propagated by social media experts. As a result, some dealerships are spending time, money and energy trying to create cute and funny videos in the hopes they’ll go viral.
The Three C’s for Increased Shop Productivity
You can’t rely on the numbers to tell you everything you need to know to be an effective manager. You must determine what is causing the low productivity.
Customer Retention for an Online Market
How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies. Unlike many online retailers, you don’t sell consumables
Easing Recon Woes for Fixed Ops Directors
“We sometimes lose sight that used cars should be the most profitable department in the entire dealership. The reconditioning department can play a lesser or greater role in that outcome.”
Focus on How Your Customer Can Get More, Not How They Can Pay Less
There are quite a few companies that can provide some or most of the elements needed to produce results — make sure to utilize the company that can do it all. Super-boost your retention and, more important, capitalize from it.
Evolving Automotive Technology: Keeping Your Staff Up to Date, Part 2
Staying ahead of consumer demand — and consumer knowledge — has become an increasing challenge.
Recalls: Turning Problems Into Profits
THE RECALL POOL OEMs have been flooding dealers with recall opportunities and the response is typically one of two different views on this tidal wave: Some see it as a problem while others see the opportunity. For the strategic-minded dealership, it’s a perfectly profitable storm.Viewing the trailing trend and now with three record setting years
How Better Hiring and Training Processes are Driving Change in the Industry’s Largest Dealer Group
Today, the turnover number for the average dealership is more than 70 percent. Automotive consulting firm ESI Trends is familiar with the challenges faced by the industry: It also partners with the NADA to produce the annual National Automobile Dealership Association Dealership Workforce Study.
Do Your Clients Really Want “Real Quick” Service?
We all think we know what clients want — but do we really? Google has done some interesting research regarding our service customer’s opinions.
