Keep Those Customers Coming Back!
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
The High Cost of Ignorance
For those dealers who are committed to make ongoing training a culture within their dealership, I’m betting this year will be another sales record in both sales and service.
Why You Need a Fixed Ops Sales Team
Train your fixed ops sales team on the Road to a Sale and you will see your customer pay traffic increase, your CSI will be above average and your net profits will definitely beat last year’s.
What Value Do Your Technicians Provide?
If an average technician produces about the same gross profit as an average salesperson, one would naturally assume that each of these people deserve to share equally in the attention received from the general manager and/or dealer, right?
How to Revive Comatose Customers
You must get committed to utilizing the right appointment processes on the phone and on your website in order to increase your service appointments.
When Performance Is Measured, It Improves
Once you inspect what you expect, your employees will see that you care about their individual performance. You care about customer satisfaction. Reaching the goals you have set is important to you and therefore must be important to them.
How to Make Up for Lost Sales
You can make up for lost sales by maximizing your revenues in your service and parts departments. Let’s take a look at some proven processes and ideas that will enable you to make more money.
What Condition Are Your Technicians In?
The cause of poor technician performance is not always easy to determine, but you can get started by having a one-on-one meeting with them. You might be surprised at what you hear.
Your Comfort Zones Are Killing You!
Most dealers hold their sales team accountable for their performance on a daily, weekly and monthly basis and make any adjustments. Meanwhile, their parts and service teams continue to dwell in the land of underachievers. Why does this happen?
How to Retain Customers for Life
In a perfect world, all customers would come back for service for life. Here’s how to design a marketing plan that will increase service absorption and make up for a sales slowdown in any dealership.
