Carol Marshall
What is one of your proudest accomplishments of your career? I actually have two proud accomplishments. The first was in 2000 when I traveled across the U.S., training dealership managers to use a CRM and staff new internet departments. I also happened to be pregnant with my third child, so walking through the aisles of
Announcing the 2023 AutoSuccess Women at the Wheel Honors
The third-annual awards program honors women from across the automotive industry.
How Fred Beans’ People-First Philosophy Sets the Standard for Automotive Retail
Guided by strong values of compassion, citizenship and responsibility, the auto group strives to stay ahead of the curve.
Darwin Automotive Now Offers Auto Dealers Guided Digital Retailing
Auto dealers can now offer customers guided digital retailing through deep integration between Darwin and leading digital communications company, ActivEngage.
Bringing Your Service Department Into the Modern Age
Many service departments are still operating in the same manner that they were 10 years ago. Repair orders are being manually input into a dealership’s DMS, which, many times, isn’t connected to the dealership’s CRM.
The Chatbot Won’t Save Your Business
Chatbots: the latest buzzword in the automotive industry. Effective solution or hype?
As all this talk about chatbots comes to the forefront of our lives, we need to take a hard look at reality versus science fiction. Right now, the machine-learning industry is the driving force of the chatbot ecosystem, while the technology world works toward the world of real artificial intelligence (AI).
Four Things You Need to Know Before Starting a Mentoring Program at Your Dealership
You see it at the dealership all the time. That new salesperson far exceeds everyone else’s numbers at the store during the first month. Then, the sales start to slip. By the fourth month, the person gets fired for not meeting his or her numbers.
The Hitchhiker’s Guide to the Role of Chat
Huzzah! We’ve finally entered a time where car dealers no longer see digital communication as a hot commodity, but a necessity. Unfortunately, it coincides with a boom in communications technology and a surge in chat vendors trying to sell dealers “shiny new things.”
With so many options, how do you discern what features work and which ones are just smoke and mirrors? How do you protect your customers from terrible online service? How do you make sure your chat investment makes you money?
Don’t Panic. This five-step guide has all the information you need to find the most effective chat solution in today’s landscape.
Podcast: Using Live Chat in a Slowing Economy
Todd Smith of ActivEngage talks with us about making the most of live chat in a slowing economy. activengage.com
How to Master the Art of Online Conversation
Much like the printing press during the European Renaissance, the Internet has transformed the way we interact forever. “Googling” is now a verb synonymous with getting answers, we can communicate with people across the world in a matter of seconds and we can buy things without leaving the house. It’s a fast-moving, interactive digital world,
