How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
How Successful People Prepare Before Opportunity Knocks
As I was catching up with a group of colleagues, one of them used the adage, “I would rather be lucky than good.” I paused for a moment, and then without thinking, I blurted out, “Whoever said that must not have been very good to begin with.” They all looked at me with a familiar
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Do Your Clients Really Want “Real Quick” Service?
We all think we know what clients want — but do we really? Google has done some interesting research regarding our service customer’s opinions.
Spring Clean Your Dealership’s Practices and Processes
It’s spring, which means everything is in transition. The weather is finally warming up, leaving behind the cold gloomy days of winter. Spring cleaning is a common practice for most households, but have you considered what spring cleaning means for your dealership?
Evolving Automotive Technology: Consumer Desires and Demands, Part 1
For the next few entries in our Dealer Panel series, we’ve asked our panel how they deal with the changing pace of automotive technology and consumer demands.
Spending Time Wasting Time
I think about time a lot. It’s the one thing that is truly in limited supply. No matter who we are or what we do, we each have 24 hours in a day and 365 days in a year. Is there enough time to do everything I need and want to do in the 525,600
The Real Product of a BDC: Rapport
How do you befriend a skittish puppy? You crouch down to the pup’s level, hold your hand out — but not too far — palm face up, and wait patiently until he approaches, haltingly at first, sniffs your fingers and then finally licks your palm. Then you can reach behind his ears with your
Why Every Auto Dealership Needs to Monitor its Online Reputation
There’s no question that social media has changed the auto buying process dramatically. Ten years ago, one might ask a neighbor or a friend where they bought their car. Now they can ask hundreds or even thousands of people for recommendations via Facebook, Twitter, Yelp or dozens of others of sites. And the advice
Tech-Savvy Dealership Enjoying Social Media Lead Success
Third-generation car dealers and brothers Doug and Andrew MacIver own and operate Ride Time, an independent auto dealership in Winnipeg, Canada. Their grandfather, uncles, father and now they have operated dealerships in the area and they have a track record of success. Ride Time specializes in custom trucks, but retails vehicles in every category. They