Dealers United Acquires What’s Next Media
With paired digital expertise and a shared mission for dealer advocacy, both companies expect to propel dealerships into more engaging and effective digital conversations that can be tracked to true unit sales.
Advertising is a Four-Letter F Word: Fail
Advertising is about traditional tactics and branding. Modern marketing is about content and bonding. The main difference is the storytelling. Your dealership offers a lifestyle product — the creative opportunities are plentiful, and yet most of you take the easy way out and “spray and pray.
Podcast: Redefine Your Marketing Message
Brian Barlow of Pineapple Crush talks about the difference between advertising and modern marketing, and how to reach consumers with your dealership’s message. pineapplecrushed.com
Advertising is a Four-letter F word: Fail
All you guys are traditionalist, you can’t get out of your own way and then you get mad at the marketing guys because you can’t figure out the system. Figure this out. Stop advertising!
Content Matters: How Telling a Story Hooks the Customer
Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?
Click or Treat: Three Ghoulish Tricks for Better PPC Results
All advertising inspires additional online research. The challenge is how to influence consumers as they enter keywords and navigate through search engine results. Text ads are just one of the many moving parts in a successful PPC strategy — but they are an important component. A combination of PPC best practices and creativity will lead