3 Ways to Personalize Marketing at Your Dealership to Sell More Cars
Your dealership can save time and effort by targeting the most promising customers from the get-go. Predictive analytics can help salespeople be more knowledgeable and transparent, which leads consumers to be more responsive and ultimately allows the dealership to increase sales.
AGWS Announces Rebrand and Launch of Compass Advantage, Following Acquisition of EcoProProducts
Additional benefits of the program include custom dealer branded marketing materials with convenient online ordering, professional installation, training, reporting and rewards program administration.
Build-A-Brand Partners with Auto Industry Sales and Marketing Strategists, Shawn Hays & Dave Benson
With the addition of Hays and Benson, Build-A-Brand positions itself as the go-to leader in personal branding within the auto industry.
The Theory of 5: Struggle and Strength
Searching for comfort is one of our strongest desires as humans. We tend to gravitate toward what gives us pleasure and recoil from what could cause pain. Most people crave contentment. Most want gratification.
Dealer Panel: What’s One Resolution or Upgrade You’ll be Making to the Dealership this Year?
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
3 Reasons Why You Can Hire the Right Salespeople
Sales is an occupation that, in general, has a higher turnover than most other occupations. This is largely due to the tough learning curve and competitive nature of selling. Not surprisingly, the industry with one of the fastest turnarounds is automotive sales.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
Lead Generation in Your Physical and Digital Storefront
Clear time frames or mileage for scheduled maintenance will put a clear idea expectation in the customer’s head on what your service department can provide for them.
Bulldog Kia Supercharges Sales with an AI Assistant
“How much sense does it make to send all your internet leads and incoming sales calls to the lowest paid and least experienced employees in the sales department?” asked David Kernall of Bulldog Kia in Athens, GA. See how his dealership transition its sales process.
A Bonanza Seeking Investors
T2L is “time to line,” a profit-improvement strategy built on a complete cloud-based platform for managing the time it takes to get used cars from acquisition through reconditioning and to the sales line, or at least to where you know what price to accept to cover recon costs and make money.
