UTM Codes: What Auto Marketers Need to Know
If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.
Binging on Google Adwords is an Unhealthy Diet: Add Some SEO
The most common marketing decision (blunder) that auto dealers make in an attempt to accelerate sales is to blindly increase their Google AdWords investments. While AdWords is a critical part of a competent online marketing strategy, dealers are overspending.
Vistadash Integrates J.D. Power – Power Information Network Data Into Sales and Marketing Insight Solution
With a mission to support retailers by providing key insights into their surrounding markets, PIN has more than 25 years of experience collecting and aggregating transaction data that, in turn, is shared with retailers to help them better understand their local market.
New Outsell Solution Leverages Artificial Intelligence To Help Auto Dealers Move Inventory Faster
“Outsell’s new packages help dealers quickly determine what they need for digital marketing,” said Harwood. “Nearly all our customers use a combination of Outsell solutions. Our new packages expand their ability to automatically and continually engage their consumers throughout their lifecycle, drive measurable sales and profit results, and save them some money.”
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
Xcite Automotive and VAN Partner to Help Dealers Drive Private Party Vehicle Acquisitions
Xcite Automotive is excited to announce a new collaboration with The Vehicle Acquisition Network.
Montway Auto Transport Announces New Digital Platform
The Montway Automation Portal optimizes the vehicle movement process, while offering time and cost savings.
Digital Air Strike Releases New Multimedia, AI Consumer Engagement Tech Enhancement
Recognized for developing virtual retailing solutions during COVID-19, Digital Air Strike continues to expand technology suite enabling businesses to effectively convert consumers leveraging data and MMS.
Dominion Dealer Solutions ‘Cleans House’ at the 2019 AWA Ceremony
Four-time AWA award winner Dominion credits commitment to providing dealers with the most innovative technology on the market.
