The Data-Driven Dealer Series, Part 2: Reach Your Audience
Keep the lines of communication open with past buyers, even if you don’t expect them to be in the market for a new vehicle just yet.
VW, Audi Dealers Benefit from New Darwin/Safeguard Partnership
Utilizing the Darwin software, the digitalization of F&I options allows Volkswagen Drive Easy and Audi Pure Protection dealers to offer personalized opportunities to enhance the purchase experience.
White Paper: Secure Automated Remote Floorplan Auditing
Floorplan auditing is an integral part of the auto finance process and although the technology is available to provide secure, remote auditing, lenders have been slow to adopt this process.
AudioEye Accelerates Digital Accessibility for the Automotive Industry
AudioEye, Inc., a provider of digital accessibility solutions for disabled individuals, has accelerated adoption of the AudioEye solution on Hyundai, Subaru of America and Fiat Chrysler automotive dealer websites.
Outsell Integrates Audience Acuity’s Data for AI-Driven Marketing Automation Platform
Audience Acuity’s Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity’s identity graph contains 6 billion data points describing 243 million American consumers.
Advid Receives First OEM Partnership, 100% Co-Op Eligible in Audi’s New Tier III Marketing Covenant Guidelines.
Advid uses advanced video technology to create over 35,000 videos a month – making it the most cost-effective and scalable video advertising solution on the market.
NextGear Capital’s Self Reconciliation Auditing Tool Passes 60 Percent Adoption
Dealers taking advantage of NextGear Capital’s Self Reconciliation tool are clearing their audits faster than ever while benefitting from a better client experience.
Audi of America Certifies Darwin Automotive for Digital Retail & Omnichannel Solutions
Audi joins a growing list of manufacturers that endorse or financially support Darwin’s tools for their retailers.
Dealer.com Selects AudioEye as Web Accessibility Partner
Dealer.com is offering the AudioEye Ally Managed Service Solution to all dealers and dealer groups within its portfolio, to ensure equal access for all and mitigate legal compliance risk.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
