Three Ways to Convert a Service Visit Into a Sale
To ensure that your time and effort is not wasted trying to sell in the service drive, here are a few things that can be done in order to make it worth your while.
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
How Successful People Prepare Before Opportunity Knocks
As I was catching up with a group of colleagues, one of them used the adage, “I would rather be lucky than good.” I paused for a moment, and then without thinking, I blurted out, “Whoever said that must not have been very good to begin with.” They all looked at me with a familiar
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Spending Time Wasting Time
I think about time a lot. It’s the one thing that is truly in limited supply. No matter who we are or what we do, we each have 24 hours in a day and 365 days in a year. Is there enough time to do everything I need and want to do in the 525,600
Why Every Auto Dealership Needs to Monitor its Online Reputation
There’s no question that social media has changed the auto buying process dramatically. Ten years ago, one might ask a neighbor or a friend where they bought their car. Now they can ask hundreds or even thousands of people for recommendations via Facebook, Twitter, Yelp or dozens of others of sites. And the advice
The Vehicle Return Tsunami — A Perfect Storm or Shower of Opportunity?
As we move toward the end of the first quarter of 2017, we continue to see a SAAR pressing more than 17 million units. The OEMs are geared to produce the volumes, the incentives continue to maintain sales momentum and leasing makes up about 30 percent of all retail transactions across the U.S. While the
Three Simple Ways to Resell to Current Customers
With dealership margins shrinking as quickly as sales are slowing, you’ll have to get creative if you want to stay profitable this year. Fortunately, the best way to grow revenue during a sales slump doesn’t require nearly as much effort or expense as new customer acquisition. Plus, it uses tools that you’ve already got at
Bill Wittenmyer
Bill Wittenmyer of ELEAD1ONE joins us to discuss ways to make the most of your limited time.
Lead Abandonment: A Fork in the Road, Not a Roadblock
The bottom line? Use technology to optimize your Website and convert consumers into walk-in buyers.
