How Successful People Prepare Before Opportunity Knocks
As I was catching up with a group of colleagues, one of them used the adage, “I would rather be lucky than good.” I paused for a moment, and then without thinking, I blurted out, “Whoever said that must not have been very good to begin with.” They all looked at me with a familiar
How Better Hiring and Training Processes are Driving Change in the Industry’s Largest Dealer Group
Today, the turnover number for the average dealership is more than 70 percent. Automotive consulting firm ESI Trends is familiar with the challenges faced by the industry: It also partners with the NADA to produce the annual National Automobile Dealership Association Dealership Workforce Study.
Spending Time Wasting Time
I think about time a lot. It’s the one thing that is truly in limited supply. No matter who we are or what we do, we each have 24 hours in a day and 365 days in a year. Is there enough time to do everything I need and want to do in the 525,600
Customers Demand More — Why are Dealerships Delivering Less?
Today’s technology allows us all to express our individuality, and we expect that in return from the businesses we patronize. Facebook lets us share with our world the things that make us unique — be it the fancy meal we prepared for our friends and family, our children’s successes or the wonderful views we experience
From Website to Showroom, Engagement is Key!
The Internet has certainly revolutionized our industry and, for the most part, that revolution has been a positive one. But with so much information available to consumers, who now spend an average of 17 hours online visiting dozens of Websites to research their next vehicle purchase (known as the “Merry-Go-Round” effect), the Information Age has
Why You Should Hire a “Chaser” to Improve Used Car Profitability
Sometimes, activities seem to move along better where a nudge (noodge) is at work. A nudge pushes you to do your work, cut the grass (now) and get to the gym. Dealership performance motivator Tommy Gibbs says dealerships need a nudge, too, especially if improving used car profits is the end game. The Free Dictionary
Don’t Fear the Future
When AutoSuccess published its first issue back in 2001, it was a different world than the one dealers face today. Thanks to the Internet and other technology, dealers and GMs have more opportunities than ever before to reach current and potential customers. While they’re commonplace terms now, concepts such as “texting,” “social media,” “online reputation
How to Master the Art of Online Conversation
Much like the printing press during the European Renaissance, the Internet has transformed the way we interact forever. “Googling” is now a verb synonymous with getting answers, we can communicate with people across the world in a matter of seconds and we can buy things without leaving the house. It’s a fast-moving, interactive digital world,
Bill Wittenmyer
Bill Wittenmyer of ELEAD1ONE joins us to discuss ways to make the most of your limited time.
Lead Abandonment: A Fork in the Road, Not a Roadblock
The bottom line? Use technology to optimize your Website and convert consumers into walk-in buyers.
