It’s Cheaper To Keep Those Customers!
Now is the time to evaluate your service and parts marketing strategy for your existing customers. They are waiting for you with open arms. Let them know how much you appreciate their business and give them reasons to come back. It’s cheaper to keep them!
Bulldog Kia Supercharges Sales with an AI Assistant
“How much sense does it make to send all your internet leads and incoming sales calls to the lowest paid and least experienced employees in the sales department?” asked David Kernall of Bulldog Kia in Athens, GA. See how his dealership transition its sales process.
The Elephant in the Digital Showroom: The Sales Process Evolution
Each modification to your sales process can be tested and fine-tuned one at a time to meet your needs. The important thing to keep in mind is that buy-in is an absolute requirement.
The Art of Selling
If you are willing to commit to training your entire fixed operations team how to effectively communicate with every customer on every phone call and at every visit you are well on your way toward creating a culture of salesmanship within your entire organization, including fixed operations.
Dealership Commitment to Hands-Free Driving
Approximately 80 percent of accidents and 16 percent of highway fatalities are caused by distracted drivers (National Highway and Transportation Safety Administration [NHTSA]), and cell phone use is the second largest cause of distracted driving (Safe Start).
How Do Your Service Advisors Measure Up?
Would you agree that you can’t “save your way to increased profitability?” If so, then why are so many dealers still missing out on earning the gross profits they deserve? The answer is … people!
Electronic Power Steering: More Than Just An Assist
The electric motor has evolved to the point where it can now take control of the vehicle. More powerful motors allow the vehicle to park itself and even nudge a car back into its lane if the system detects a drift due to a distracted driver.
Keep Those Customers Coming Back
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
Band of Brothers: Alfa Romeo Fiat of Fort Worth Car Sales Up 2,000% YOY
When the owners of Alfa Romeo Fiat Fort Worth in Texas purchased the franchise in July 2017, just 12 vehicles were sold in the month prior to the close. That’s new and used sales, combined.
Are You Beating Last Year’s Fixed Ops Profit By 40 Percent or More?
To increase your sales per repair order you must give your advisors the time they need to “advise.” You must ensure that they are professionally trained on how to provide every one of your customers the highest level of service that they possibly can every time they visit your dealership.
