It’s a Jungle Out There, So a Little Obsessiveness Doesn’t Hurt
Ever watch the offbeat TV police procedural “Monk,” about obsessive-compulsive private eye Adrian Monk? His twitchy investigative style helps him “see” patterns and connect dots that escape others, and he always solves the case.
It’s All About the Customer
I’m reading a book called The Everything Store by Brad Stone — and I highly recommend it. It’s about how Amazon started. The idea behind “the everything store” was to develop an e-commerce business that would sell everything, and they did.
Bulldog Kia Supercharges Sales with an AI Assistant
“How much sense does it make to send all your internet leads and incoming sales calls to the lowest paid and least experienced employees in the sales department?” asked David Kernall of Bulldog Kia in Athens, GA. See how his dealership transition its sales process.
The Art of Selling
If you are willing to commit to training your entire fixed operations team how to effectively communicate with every customer on every phone call and at every visit you are well on your way toward creating a culture of salesmanship within your entire organization, including fixed operations.
Keep Those Customers Coming Back
Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.
These Tips Can Save You from Selling a Lemon
Despite how careful you are to sell the best cars on the market, a lemon is likely to be on your lot from time to time. While you may have little control over the condition of the vehicles, you can prevent selling a lemon to a customer.
New Hofmann geodyna 7340 Wheel Balancer Designed for Professional, Premium Performance
The geodyna 7340 provides users with unique features that are only available on Hofmann balancers, including easyALU that allows the user to touch the rim with the gauge arm to enter the rim dimensions as well as automatically select the weight balancing mode.
5 Tips on Prioritizing Customer Relationships
Every day, dealers are tasked with managing hundreds of active customers who all have unique needs and circumstances. As a result, sales teams are left juggling these relationships, guessing how to prioritize customers and, ultimately, not converting as many potential customers to deals.
Dealers Need the Right Tools to Compete in a New Sales World
“When I started working in auto sales in 2008,” said Chip Alvey, eCommerce director at Oxmoor Auto Group, “we used to get our leads via fax. Can you believe that? A fax.”
My, how things have changed. Ten years later, Oxmoor has retired the fax and now equips its staff with cutting-edge technologies such as artificial intelligence to ensure they acquire the best leads and are presenting their consumers with timely and relevant information.
Four Strategies to Obtain More Business from Service Customers
These processes have been around forever and your service staff should know how to do them, which is why it can be extremely challenging to make any changes.
