How to See a Strong Return on Your Dealerships’ Marketing Investments
Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership?
GO PRO: How to Harness the Power of Proactivity and Transform
After years of positive growth, the automotive industry is still adjusting to the current trend of declining consumer demand. What lies ahead may still be uncertain, but savvy dealers understand the need to confront the current sales environment by optimizing operations, increasing customer satisfaction and mining for new revenue streams.
The critical element to achieving those goals? Taking a proactive approach. Today’s most successful dealers aren’t waiting for opportunities to come to them. They are actively hunting down new ways to increase profit and decrease costs to push growth despite the challenging conditions. Read on for a closer look at the power of proactivity and how the approach helps dealerships thrive.
The “Player’s Coach” – Engaging Your Human Capital
While sales and dealership profitability grew significantly since the recession until 2016, the retention of dealership employees has continued to be the white elephant at the party. We have debated and deployed revised hiring strategies, installed pay plans without commissions, and expanded benefits and perks.
Growing In A Flat Market
JONES HONDA BLOWS PAST NEW AND USED AVERAGES IN THEIR MARKET. SALES UP 22.5% YOY WITH INCREASES MARKETING PRESENCE Jones Honda, part of the Jones Family of Dealerships in Lancaster, Pennsylvania, has a great reputation for retaining customers and providing outstanding sales and service experiences. What the dealership lacked, however, were the tools and marketing
Building Leaders: When to Let Go, Part 2
“My job is to find the right leaders for the right job, make certain they are working from their position of strength and lay out the expectations. They need to know what we want, when we want it and what rules of our culture they must follow to get it done.”
Focus on How Your Customer Can Get More, Not How They Can Pay Less
There are quite a few companies that can provide some or most of the elements needed to produce results — make sure to utilize the company that can do it all. Super-boost your retention and, more important, capitalize from it.
Nurturing Ideas Or Killing Creativity?
Nothing is more fragile than a new idea. Business owners and leaders often say that they want their teams to innovate and “think outside the box.” For this to happen, though, there need to be certain elements in place conducive to free thinking, idea generation and general “what would happen if…?” questions. There are three
Get Up and Go: Management by Walking Around
“The MBWA philosophy helps you grow relationships with every member of your team. It also creates an opportunity for you to connect with them on a regular basis and gain valuable insight into the inner workings of every department of the dealership.”
Nielsen Automotive Group Sales Up in May 24 Percent
Over the years, Nielsen Automotive Group has seen tremendous growth and change, however, the philosophical foundation of the group has remained consistent. As Snouffer says, it all comes down to one word: loyalty.
Pulling Together: The Toxic Employee, Part 2
There are employees who undermine team dynamics and, if left unchecked, bad attitudes and sour mindsets can spread and damage the morale of the best organization.
