Men Champions Advance Careers for Women
Many male execs, managers and trainers are uncomfortable with one-on-one mentoring in cross-gender relationships. A recent survey revealed that “half of junior women and almost two-thirds of senior men shied away from one-on-one mentoring relationships due to concerns that someone might perceive a sexual relationship where there was none.” These apprehensions build walls that deny
Recalls: Turning Problems Into Profits
THE RECALL POOL OEMs have been flooding dealers with recall opportunities and the response is typically one of two different views on this tidal wave: Some see it as a problem while others see the opportunity. For the strategic-minded dealership, it’s a perfectly profitable storm.Viewing the trailing trend and now with three record setting years
Meet Your No. 1 Salesperson: Reputation
A positive reputation can be more effective than any salesperson. Today, there are more sites than ever where your reputation is prominently displayed.
What Dealerships Can Do to Overcome the Technician Supply Gap
It needs to be apparent for any new technician that there’s a clear career path and their employer is willing to invest time and money in their development.
How to Master the Art of Online Conversation
Much like the printing press during the European Renaissance, the Internet has transformed the way we interact forever. “Googling” is now a verb synonymous with getting answers, we can communicate with people across the world in a matter of seconds and we can buy things without leaving the house. It’s a fast-moving, interactive digital world,
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
Want to Sell a Car In Two Hours or Less? Here Are Two Technologies That Can Help
When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth between salespeople and their managers to long wait times and confusing menu presentations in the F&I department, customers often rate this as their least favorite aspect of the car-buying process.
Are You Setting the Table for 2017?
In 2017, we will all start to read and hear about some progressive dealers delivering “a lot” of vehicles to customers outside the dealership. All that hard effort is being worked on now behind the scenes. Like everything in our industry, this service will evolve and dealers will obviously experience some ups and downs. Smart
How to Motivate Employees With Effective Communications
Effective communication promotes a culture of sharing ideas and solving problems. Employees who are “in the know” and feel like their opinions are valued are more likely to be engaged and motivated to do their jobs well.
Podcast: Improving Customer Experience
AutoSoft’s President and CEO Bryce Veon speaks on ways dealers and leaders can improve the customer experience at their dealership.
