The Essential Fabric That Helps Transform Recon Centers: How to Weave Threads of Commercial Into a High-Energy Reconditioning Fabric for Success
Those who study my ideas about how to transform reconditioning know I promote speeding up time to market (TTM), reducing holding costs and centralizing recon operations. I’ll review those fundamentals shortly. First, though, an argument for the essential fabric. This is the one asset — perhaps more than any other — that can upgrade recon
Recalls Can Jam Up Your Lot – Are You Covered?
“What’s with all these customer’s cars stacking up out back?” What advice does a risk manager give his clients regarding these ever-increasing recalls? Lately, I find myself fielding calls from clients around the country concerned about how to manage the potential risk they face in selling a vehicle to a retail customer when that vehicle
Change Management: The “Upward Climb” With New Dealership Tech
Adopting new technology in a dealership is an important business decision that requires a process to ensure success. A comprehensive, user-friendly technology platform can be extremely advantageous and profitable to your dealership. It makes collecting data easier, provides the ability to mine existing customer information, and even helps integrate sales, service, inventory acquisition and other
All In: Five Game-Changing Tips to Deliver the Ultimate Customer Experience
Customers are changing the game for businesses everywhere by demanding higher-quality experiences, quicker feedback and more informed professionals than ever before. In fact, while dealerships of the past may have depended heavily on vehicle inventory, features and service to draw shoppers in, it now takes much more. Consumers are on the lookout for businesses that
Click or Treat: Three Ghoulish Tricks for Better PPC Results
All advertising inspires additional online research. The challenge is how to influence consumers as they enter keywords and navigate through search engine results. Text ads are just one of the many moving parts in a successful PPC strategy — but they are an important component. A combination of PPC best practices and creativity will lead
Don’t Just Target – Video Retarget for Better Campaign Results
Retargeting is a hot trend in online advertising these days. Retargeting (also known as remarketing) campaigns serve ads up to customers who have previously engaged with your Website. When customers leaves your Website, retargeting ads appear to them as they travel around the Internet. The purpose is to keep your brand and products in front
Vehicle E-Commerce: Why Would Today’s Dealers Stay Relevant in the New Sales Dynamics?
Barath Ashokkumar & Anand Sethuraman The biggest revolution currently underway is taking place neither in the manufacturing plant nor in the innovation labs, but in people’s living rooms. What started off as a demonstration of online shopping systems in 1979 has now exploded into a world of e-Bays and Amazons. With every kind of retailer
Staffed Events: A “Go Go” or a “No No”?
In the fourth quarter, forecasting becomes tougher with seasonality and holidays. You never know when that blizzard or hurricane can hit, so it is always good idea to reserve a staffed event — either as an avenue to move old inventory, get that shot in the arm to make up a deficiency in sales tracking
Building Today’s Communication Tool Box
The ways in which we communicate are ever changing, and that means thriving businesses must always be on the lookout for ways to update and clean out their communication tool boxes.
Four Tips on Making Sense of Social Media
So, if it’s inevitable, why not embrace it and see what it has to offer? Much like boarding a boat pulling out from the dock, however, you need to get in or stay out; one foot on the boat and the other on the dock is not a position for success.
