Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
The Right Direct Mail Can Make a Difference for Your Dealership
What can a dealer do when she can’t move her 2016 inventory, people are not coming on the lot, and the entire sales team is frustrated that their numbers are down? Let me tell you about a Nissan dealership in Louisiana that consistently outsells everyone else in the area by capturing new clients via conquest
If You Think You’re Covered for Safety Recalls – You’re Not
Compliance pressures are increasing, yet safety recall data errors and timing issues continue to challenge dealers to know the safety recall status vehicles they are acquiring, currently have in inventory and those that they have previously sold and serviced. Big Problem Last year saw a record number of recalls, impacting more than 53.2 million vehicles.
Oh, The Dollars you Waste! How You Squander Your Marketing Budget and How to Fix It
There’s an awful lot of time, effort and dollars that go into selling the automobiles on your lot to willing purchasers. You have to attract prospects to your dealership to have any opportunity to sell them a vehicle in the first place, so it’s safe to say that your marketing and advertising efforts are critical
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
Is Your GM the Right GM for Your Bottom Line?
Lots of folks suit up to look the part. Unless the general manager of your dealership looks the part and plays that role hard, though, with passion and an enduring commitment to excellence, your dealership will not be great. GMs fill big shoes. They cover a lot of acreage in their responsibilities — staying atop
Three Ways to Improve Your Dealership’s Online Marketing
Need a little help getting your online marketing going in the right direction? Here are three ways you can boost your strategy and improve its execution.
Podcast: Maximize Your Dealership’s Recon Department
Dennis McGinn of Rapid Recon discusses putting the right people in place to maximize your dealership’s recon department.
Success Story: Sales up 40%. Gaining Traction as a Powerhouse in the Twin Cities
Richfield Bloomington Honda of the Tom Wood Auto Group To get a feel for the competitive landscape Richfield Bloomington Honda contends with, picture a wagon wheel.[…]
Customers Demand More — Why are Dealerships Delivering Less?
Today’s technology allows us all to express our individuality, and we expect that in return from the businesses we patronize. Facebook lets us share with our world the things that make us unique — be it the fancy meal we prepared for our friends and family, our children’s successes or the wonderful views we experience