The Importance of Employment Branding
Employment branding: a company’s reputation as an employer, or how great a place it is to work — a must for today’s prospective employees. Dealerships have always placed a heavy emphasis on attracting consumers and cultivating a company brand for them, but with Millennials now making up the majority of the workforce and consumer base,
Why Every Auto Dealership Needs to Monitor its Online Reputation
There’s no question that social media has changed the auto buying process dramatically. Ten years ago, one might ask a neighbor or a friend where they bought their car. Now they can ask hundreds or even thousands of people for recommendations via Facebook, Twitter, Yelp or dozens of others of sites. And the advice
Customers Demand More — Why are Dealerships Delivering Less?
Today’s technology allows us all to express our individuality, and we expect that in return from the businesses we patronize. Facebook lets us share with our world the things that make us unique — be it the fancy meal we prepared for our friends and family, our children’s successes or the wonderful views we experience
The Real Product of a BDC: Rapport
How do you befriend a skittish puppy? You crouch down to the pup’s level, hold your hand out — but not too far — palm face up, and wait patiently until he approaches, haltingly at first, sniffs your fingers and then finally licks your palm. Then you can reach behind his ears with your
Three Things To Do Now So You Can Start Using Data Like a Boss
If you spent any time walking the floor at NADA this year, you couldn’t miss every DMS and CRM company pushing their new version of “data-analytics” on dealers. The reason dealers are seeing this push to use “big-data” is because every other industry has been leveraging data for years. It’s not about fancy dashboards; it’s