For Car Shoppers, Transparency Wins
Answer customers’ FAQs with short, informative videos that also highlight your dealership and staff.
Are Our Goals Worthwhile?
A vague goal is next to useless. Here’s how you can set goals worthy of achieving.
Recon T2L Is Driving Leads & Improving Close Rates
Equip your sales associates with access to the right information and details to present to customers, respond to any objections and sell that car with more confidence.
Why Click-to-Call is a Flawed Metric
You don’t need to abandon your click-to-call campaigns. But you do need to change how you measure the effectiveness of those campaigns.
Building Your Dream Team
Keeping an ongoing dialogue with talent is a great first step in being more proactive with recruitment. Here’s how to make sure you tell the right story to high-potential candidates.
If You Could Have Any Advantage
When we sell them the car, we gain home field advantage. The greatest advantage anyone could want.
New Decade Sees Shift in F&I
Consumers want an alternative to the traditional F&I process, without spending additional time in the dealership.
Keep the Momentum Going
How do you keep the initial enthusiasm and excitement you felt at NADA from evaporating? Here are some of my follow-up tips.
Invest Here, Grow Here
Buy here, pay here is a profitable franchise opportunity that has been proven for over 30 years.
Investing in an End-to-End Customer Experience
AI-driven technologies help sales and service teams by touching every incoming lead via email or text message.
All Funnels Lead to the Dealership
Almost every car buyer still takes delivery at the dealership and this will not change any time soon. So, why not make it fun?
How to Effectively Monitor Your Database Using Live Credit Data
Understanding the regulations, compliance issues and safe data practices has never been more important than it is today.
