Evolving Automotive Technology: Keeping Your Staff Up to Date, Part 2
Staying ahead of consumer demand — and consumer knowledge — has become an increasing challenge.
Recalls: Turning Problems Into Profits
THE RECALL POOL OEMs have been flooding dealers with recall opportunities and the response is typically one of two different views on this tidal wave: Some see it as a problem while others see the opportunity. For the strategic-minded dealership, it’s a perfectly profitable storm.Viewing the trailing trend and now with three record setting years
Getting Unstuck: Ways to Break Yourself Out of the Everyday Rut
“The danger in playing a piece over and over again lies in getting stuck in a rut where you don’t ask questions anymore and you always play it the same way.” — Itzhak Perlman We’ve all had those times in our careers when we’re stuck in a rut, or even might be losing ground. Days
So, What Makes You Different?
Every automotive dealer believes that they run the best operation and do everything a little better than their competition. But, is this true? I have the pleasure of going to all regions of the country every week and walking into automotive stores that are new to me. I can assure you that, for most of
If You Think You’re Covered for Safety Recalls – You’re Not
Compliance pressures are increasing, yet safety recall data errors and timing issues continue to challenge dealers to know the safety recall status vehicles they are acquiring, currently have in inventory and those that they have previously sold and serviced. Big Problem Last year saw a record number of recalls, impacting more than 53.2 million vehicles.
One Pricing: A Solution to the Wrong Problem
Jim Russell Yes, survey after survey has shown that today’s car buyers have a great distaste for the haggling they expect to undergo when they buy a car. One Edmunds survey showed 91 percent of Millennials want to avoid the haggling of a negotiation, while 33 percent of those surveyed said they’d actually prefer to
It’s Time to Re-Examine Your Digital Marketing Spend
Much of the discussion in automotive digital marketing is starting to center around Google AdWords and the quality of Website traffic that is being generated. Over the past decade, we have measured our results on Google AdWords by looking at cost per click (CPC), bounce rates, impression share and click through rates. These simple metrics worked great when cars were flying off
Three Ways to Convert a Service Visit Into a Sale
To ensure that your time and effort is not wasted trying to sell in the service drive, here are a few things that can be done in order to make it worth your while.
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
Is Your GM the Right GM for Your Bottom Line?
Lots of folks suit up to look the part. Unless the general manager of your dealership looks the part and plays that role hard, though, with passion and an enduring commitment to excellence, your dealership will not be great. GMs fill big shoes. They cover a lot of acreage in their responsibilities — staying atop
SEO Affliction
Is your dealership’s Website handcuffing your SEO outcomes? Do you know? Do you know how to find out? Most dealerships today are spending lots of money on SEO while having a Website that is crippling their effort. A dealership Website needs to be optimized for SEO and, for some reason, most providers of dealership Websites
How Successful People Prepare Before Opportunity Knocks
As I was catching up with a group of colleagues, one of them used the adage, “I would rather be lucky than good.” I paused for a moment, and then without thinking, I blurted out, “Whoever said that must not have been very good to begin with.” They all looked at me with a familiar
