Selling to Gen Z with Video
The more transparent you can make your vehicle purchasing process, the more likely you will win the loyalty of Gen Z.
The Tide Has Changed
As soon as the end of this year, you’re going to be concerned about aging inventory again, and will need an effective store process and marketing to move units and stay profitable.
Personalized Videos Win Customers’ Attention
The video your dealership uses can, and should, be an important informational tool to add value to your online showroom.
How to Make EV Inventory Videos
A video that combines educational information while showcasing vehicle features is a great learning tool for your sales team as well as car shoppers who visit your website.
Convert Your Calls to Proper MQLs for Marketing ROI Measurement
Understanding your lead attribution and determining which campaigns initiated the phone call requires a strategy and plan.
Industry Challenges Drive Need for New Strategies, Solutions
Off-lease customers are a valuable target for dealers to source inventory for the used car department and sell newer models.
How Many Cars Do You Really Need?
Without hundreds of shiny vehicles lined up, dealers need to use their tools to market to passing customers.
4 Videos That Digital Retail Customers Demand
Videos are the only way to provide a showroom-like experience without being physically present. Start with these four videos for every vehicle on your VDPs.
The Earth Shook in Digital Marketing & (Almost) Nobody Noticed
A change has occurred … and if you spend money on pay per click (PPC) or SEO, this change matters to you.
Holding Vendors Accountable in the Era of GA4
Auto dealerships shouldn’t be expected to take on the task of sifting through the noise anymore.
The Perfect Lead Response Video
Videos take just one or two minutes to make, but the impact they have on your lead response metrics is substantial.
Will TikTok Take Over Facebook for Lead Generation?
Smart auto dealers should be considering the future of TikTok and how we can use it to our advantage to sell more vehicles.
