automotiveMastermind Introduces EV & Service-to-Sales Enhancements

automotiveMastermind Introduces EV & Service-to-Sales Enhancements 

The new enhancements will help dealers greatly improve their service-to-sales process by giving them an in-depth view of their service drive and help them understand which customers are most likely to buy an EV.

automotiveMastermind (aM), part of S&P Global Mobility, has announced significant enhancements to its proprietary Mastermind technology: EV Behavior Driver, Service Portfolio and Service Portfolio Insights.

The company announced that Mastermind harnesses the power of predictive analytics to anticipate customer preferences, enabling dealers to redefine automotive retail sales by seamlessly blending data and intelligence with personalized insights. Building on these capabilities, the new enhancements will help dealers greatly improve their service-to-sales process by giving them an in-depth view of their service drive and help them understand which customers are most likely to buy an EV.

“In the year ahead, finding ways to maximize sales opportunities through the service drive and knowing how to effectively sell electric vehicles to the right customers are going to be two huge areas of growth and opportunity for dealers,” said automotiveMastermind Chief Product Officer Aaron Baldwin. “Our new EV and Service Portfolio Mastermind enhancements will help dealers draw success from these areas by providing them with the insights they need to offer the right opportunity to the right buyer, improving sales effectiveness, enhancing customer experiences and increasing overall profitability.”

EV Behavior Driver

Mastermind’s EV Behavior Driver gives dealers insight into who is likely to purchase an EV and the factors motivating them to do so. The enhancement comes at a critical time in the automotive retail industry as brands are producing more EVs than ever, while consumer demand isn’t keeping pace. Dealers need to better understand the propensity of a customer to purchase an EV, including how to sell the vehicle and who to sell it to. Through multiple data points, Mastermind can now score potential customers on how likely they are to buy an EV and provide dealers with personalized talking points for those who may be interested in one. These talking points will help dealers confidently discuss EVs with customers to successfully move that inventory off their lot.

Service Portfolio & Service Portfolio Insights

With digital retailing becoming more prevalent among consumers and people holding onto their vehicles longer, in-person touchpoints with salespeople on the showroom floor may decrease. This trend makes identifying in-person sales opportunities in the service drive critically important.

Mastermind’s service-to-sales enhancements will give dealers access to new views in their service drive and complement existing automated service-to-sales features with new visualizations so they can take a proactive approach to selling from the drive.

Service enhancements include: 

  • Service Portfolio: A command center that provides a comprehensive view of dealers’ service drives to find more service-to-sales opportunities. Dealers will find in-depth service and customer information in a centralized location so they can proactively identify, segment and prioritize service-to-sales leads. They can easily view upcoming and same-day appointments along with recently serviced customers to help them track individuals through their service experience. By combining that data with Mastermind’s Behavior Prediction Score®, the Service Portfolio helps dealers prioritize the most important opportunities.
  • Service Portfolio Insights: A business intelligence report of dealers’ service drives that will help them better understand their service drive, identify trends and make decisions to improve sales performance from the drive.

You May Also Like

NAPA Strives to Narrow the EV Tech Training Gap via Tooling

Recognizing that tooling is an issue in shops working on EVs, NAPA is introducing a full line of insulated hand tools.

The Buzz Editor David Sickels as he speaks with Jake Sorensen, NAPA Auto Care technician.

Sorensen says that the NexDrive Powered by NAPA training program, which the company brought to the U.S. earlier this year, is a great place to start in getting technicians trained on best practices. 

Toyota Announces $8B Expansion at North Carolina-Based EV Battery Plant

Toyota will manufacture batteries for hybrid electric vehicles (HEVs) and battery electric vehicles (BEVs) using 100% renewable energy.

Beam Global Launches Third-Gen 160 mph Wind-Rated EV Chargers

Beam EV ARC systems are independently rated to withstand winds of 160 mph and can continue to operate in up to 9.5 feet of flooding.

EVCS, Lyft Launch New EV Charging Program

EV drivers on Lyft can benefit from discounted charging on the EVCS network, helping them realize significant savings.

ASE Education Foundation Updates Standards for EV Training

The foundation revised its accreditation standards to address high-voltage systems in collision and truck repair programs.

Other Posts

automotiveMastermind Adds Feature to Help Dealers Better Manage Inventory

This product enhancement will allow dealers to improve their vehicle turn rates by predicting the customers that are most likely to purchase that vehicle.

Autel Energy Opens Innovation Center for EV Product Integrations

The center will provide a space for activities including product and vehicle integrations testing, as well as shed light on the performance, viability and scalability of products under development.

asTech Announces Scanning Support for Tesla Vehicles

asTech remote OEM scans are now available for over 99% of the Tesla car parc.

AAPEX’s EV Experience Showcases Products, Provides Training

The EV Experience will highlight companies on the show floor with the latest electric vehicle products and advancements and provide essential training and insights for attendees.